Mariya Nurislamova to start with created her mark to be a serial entrepreneur inside the splendor-tech Room. In 2014, she co‑Launched Scentbird, a fragrance‑subscription service pitched given that the “Netflix for perfumes.” The platform rapidly scaled to over seven hundred,000 month to month subscribers inside the U.S. and Canada, giving use of 800+ designer scents.

Below her Management, Scentbird lifted in excess of $25 million in enterprise cash, participated in Y Combinator, and became financially rewarding by 2019, creating yearly revenue north of $100 million with progress of forty five–fifty% year-above-12 months. Her advice—to "start out small and under no circumstances quit"—has resonated with a lot of rising business owners.

But commencing all around 2018, Mariya launched a parallel aspect to her persona: spiritual Instructor, intuitive, channel, artist, and writer. Launching the YouTube channel “This can be Mariya”, she commonly delivers guided meditations, Strength‑channeling periods, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, and more. The channel has developed to ~102,000 subscribers and 1,two hundred+ video clips, together with her broader presence throughout TikTok, Instagram, Spotify, and podcasts reaching around 300,000 followers .

Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual identity—enterprise CEO by working day and spiritual guru by night—hardly ever intersected publicly right up until mid‑2024. That’s when Small business of Style spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “among the list of larger… sources of knowledge of 3D Earth earth warfare”.

These sights ignited a wave of on the internet backlash:

YouTubers such as Keya’s Entire world and Zachary Michael publicly mentioned they would no more function with Scentbird.

Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and recommended followers to ditch Scentbird.

Social media marketing consumers were being especially appalled by statements that health conditions like cancer or AIDS could possibly be cured in weekly, miscarriage was “a option,” and Bodily attributes (e.g., crooked tooth, hair shade) held spiritual importance.

Nonetheless, Mariya remains resolute. She maintains her spiritual material is individual from her CEO obligations, stating she takes advantage of only “Mariya” in spiritual channels to protect Scentbird’s brand.

The Strength of Duality

Strengths of Mariya’s Strategy

Genuine Differentiation
Her fusion of corporate good results and spiritual follow sets her apart—making a deeply private brand name with pathways into membership, retreats, personal sessions, and guided experiences .

Scale and Strategic Discipline
Scentbird’s consistent growth underscores her ability to translate eyesight into operational truth, when her spiritual aspect drives a equally expansive articles motor.

Group Depth
The regularity and intimacy of her information—guided meditations, Q&As, and Stay courses—foster powerful community bonds among the followers trying to get spiritual transformation.

Emerging Dangers & Fractures
Brand Name Possibility
The spiritual content has made unease amid influencers, clients, and buyers who're not comfortable associating with these metaphysical narratives .

Content Liability
Daring overall health promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical buyers, or regulatory teams concerned about scentbird ceo misinformation.

Cross‑Id Confusion
Although Mariya insists on separating her two worlds, critics argue the identities now overlap—Specially through her involvement in Scentbird‑connected written content and sponsorships.

Navigating the long run
Strategic Solutions
Compartmentalize
Mariya could sustain a transparent boundary—retaining her spiritual id below a definite name and platform even though keeping Scentbird independent and model-neutral.

Combine
By weaving spiritual and wellness features into her companies—for example scent + meditation kits—she could lean right into a wellness‑centric manufacturer evolution.

Explain Messaging
Tonal balance—grounding her spiritual content material with direction disclaimers or scaling back again controversial metaphysical promises—could broaden her enchantment and reduce friction.

Validation by Reaction
In spite of backlash, Mariya carries on to extend her spiritual ecosystem—from charging $1,111 glastonbury retreats to $one hundred twenty five,000 private transformational situations, on the net channelling classes at $three,000, and her 2021 book seventy two Keys to Manifestation. Her followers’ optimistic Amazon opinions counsel her wisdom resonates deeply with many seekers .

Remaining Consider
Mariya Nurislamova embodies a uncommon present day archetype: a venture-driven CEO having a higher-stakes spiritual change Moi. Her journey reflects broader cultural convergence—where community figures can simultaneously occupy the worlds of commerce, metaphysics, and cultural commentary.

Scentbird's good results attests to her enterprise savvy.

This really is Mariya demonstrates her ability to command interest and Make deep psychological resonance.

The fact clash in between these worlds—sparked by metaphysical pronouncements—poses both equally danger and possibility.

No matter whether she amplifies the convergence or attracts business boundaries, Mariya stands in a pivotal crossroads. Her upcoming actions may well redefine what this means being a founder in the spiritual-tech era—layering ambition with authenticity in a manufacturer-new way.